THE IMPORTANCE OF THE NAME
It is extremely rare for any product in Japan to bear both the first and last name of its creator. That practice is typically reserved for “artisan items” made by hand and known for flawless quality. Nearly all Japanese brands use only a surname because the use of both first and last names places an extraordinary burden of personal accountability upon the originator. Shigeru Kawai was keenly aware of this obligation when he named his pianos. Every element of a Shigeru Kawai grand piano reflects his deep sense of personal responsibility and commitment to musical excellence and uncompromising performance.
A UNIQUE VISIT
With a deep sense of duty to preserve his honor and fulfill his responsibility to the ultimate owner, Shigeru Kawai sends one of his elite Master Piano Artisans (MPAs) from Japan to the studio or home of the purchaser to perform a concert-level voicing, regulation and tuning within the first two years of ownership. This extraordinary aspect of acquiring a Shigeru Kawai piano was born of Shigeru’s decision to use both his first and last names for his instruments. The MPA visit is a remarkable demonstration of personal commitment that has never before been offered in the history of the piano industry.